Frencheye A/W 2025 — By Pardis Alamoda

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Frencheye’s A/W 2025 collection was presented at London Fashion Day on 1 November 2025.

For this collection, I designed statement pieces with a meticulous focus on silhouette and structure, creating a modern menswear image that is both confident and innovative, while also leading the overall art direction of the show. My creative direction explored the relationship between tailoring and identity, highlighting how precise construction can influence presence and self perception.

My approach centred on designing garments that transform the wearer’s mindset pieces that, once worn, immediately evoke confidence, authority, and individuality. Through sharp lines, exaggerated proportions, and considered fabric choices, I aimed to reinterpret classic tailoring within a contemporary context.

As someone who lives in suits, I wanted to bring a new vision to the brand by challenging traditional menswear presentation. This led me to cast female models, using contrast to emphasize the universality of power dressing and to demonstrate that structured tailoring can transcend gender while maintaining strength and elegance.

The collection ultimately reflects Frencheye’s evolving identity one rooted in craftsmanship, bold visual storytelling, and a progressive approach to modern menswear.