Creative Sample Studio

Project Management & Styling

 

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This campaign was all about peeling back the layers, showing not just the final look, but the space and process behind it. Shot inside the production studio itself, we leaned into the honesty of the environment: sewing machines humming, fabrics mid-drape, pattern pieces waiting to be born. It’s the quiet grind behind the glamour.

 

My approach to the art direction and styling was using sample garments made by the studio team. Pieces that are usually behind the scenes. The goal was to show the beauty in the process, not just the polished end result. It’s about the in between moments: the fittings, the forms, the quiet focus.

 

This wasn’t just a fashion shoot, it was a love letter to the making. A soft spotlight on the people and the precision behind the scenes.