A. Weber

Threads of Dust – 2025

 

For Spring/Summer 2025, I directed the full creative vision of Threads of Dust for A. Weber, from styling to art direction, hair, and makeup. The collection explored ideas of memory, transformation, and rebirth. Two classic pieces, the Deconstructed Leather Blazer and the Little Black Leather Jacket, were brought back from the archive, connecting past collections with the present. I gave these jackets to the models to carry down the runway, as a quiet symbol of holding on to memory, while also moving toward something new. It also reflected the brand’s commitment to sustainability; reusing, reimagining, and giving things new life.

 

The collection was inspired by three strong images: the wild instinct of the wolf, the creative power of Mary Shelley, and the fragile beauty of the Arum Lily. These references guided everything I did;  from the casting and silhouettes to the softness of the makeup, hair and the strength in the styling. The whole show was built around contrast: soft and strong, past and future, structure and flow.

 

The show stood out for its emotional depth and clean, powerful visuals. The final look was published in Vogue Scandinavia, and the response from the fashion community was strong, recognizing the collection not only for its style, but the way it presented.